Companies all across the globe consider Southeast Asian Market as one of the fastest-growing markets. And a huge credit of growth goes to the young customers who are driving changes in the region’s economy. Remember, each country has its own complex and sometimes contradictory nature of consumers in the Philippines, Indonesia, Vietnam, Thailand, Malaysia, Myanmar, Laos, Brunei, Singapore and Cambodia. Let’s discuss some important aspects about Southeast Asian customers such as: · Southeast Asia is a huge market When it comes to understanding the Southeast Asian market, this is the time to realize about its diversity in the form of religion, language, and culture. In fact, Thailand is predominantly Buddhist while over 80% of the Philippine population is Roman Catholic. On the other hand, Indonesia is primarily Muslim. To be very honest, investors should gather details about the cultural sensitivities and preferences of each target market in Southeast Asia to achieve the